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If you look hard enough, it’s everywhere around you. LeBron James, Serena Williams, and Katie Ledecky have it, too. Johnny Cash had it, same with Prince and David Bowie. So do Tilda Swinton, Cher, and Cate Blanchett. Elena Kagan and Sonia Sotomayor wield it, as does Angela Merkel.
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Imperator Furiosa and Mad Max both have it.
#VIBE CHECK MEME EXPLAINED DRIVER#
For a generation which holds such complex, nuanced sentiment, these nonverbal but colorful mediums are required to get across what's felt.Īnd to participate in a future - whether you’re a direct or indirect recipient - it’s vital to decipher what it all means.Adam Driver has it, as did Carrie Fisher. After all, “Gen Z language evolves rapidly,” says Roth and Patel.įor Gen Z, everything is content and all content communicates. It’s more than just understanding - it’s keeping up. The real social value of Know Your Meme is that it’s updated daily, providing a real-time, accurate explanation of the zeitgeist. “I also think future historians will gain a much deeper insight into the culture of different time periods by having resources like Know Your Meme.” “Know Your Meme takes this very seriously, as we provide a resource for people to gain a sufficient understanding of memes in order to participate in this type of communication,” says Caldwell. “Memes literacy has become increasingly important over the years, and it even feels like it is accelerating.”Īs the world’s library of memes, Know Your Meme democratizes education and therefore culture and language. In speaking to Don Caldwell, Editor-in-Chief of Know Your Meme, And in a time-crunched world, visual representations are quicker to summon and consume. What’s communicated is safely outsourced to a character (ie.The meme is embedded with cultural data that serves as a secondary message.The meme contain more emotional information than text.On social media, Young Adults are more likely to share a meme than a selfie or photo of their food. And keeping all on the same page is needed. Not to be alarmist, but when 51% of Gen Z say they are more creative than previous generations, TikToks aren’t the only aftermath. Over the next decade language fluency will blur into media literacy. If emoji’s weren’t so powerful, then the blood in the syringe wouldn’t have been altered to translucent, de-escalating and rebranding needles in a time of necessary COVID-19 vaccinations. The majority is illiterate.ĭo you actually know what this emoji means?ĭo you actually know where this meme’s character is from?ĭo you actually know why this sentence was pUrPoSeFulLy lowercased?
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If we define language fluency as one’s proficiency to read, write and speak, then there’s a new need for the Rosetta Stone of the digital age.Īnyone in the know feels emoji distinction is so obvious, but the majority isn’t in the know. Read this piece on your iPhone or desktop and you’ll get two iterations of the same emojis. Gen Z tends to use ? (I'm dead) or ? (omg crying) to express that they found something humorous.” For example, the ? emoji is actually not a common way to show laughter. “The use of emojis can also give away one's age, personality, or voice. In fact, we’ve never met anyone who unironically uses ?”, says Roth and Patel. But, “a smiley face is not just a smiley face. To understand Gen Z is to understand language - a key differentiator according to Andrew Roth and Tulsi Patel, of Gen Z Designs, a consultancy.